wordwork is the website for John and Annie Malcolm of JDM Marketing Ltd in Aberdeen, Scotland
wordwork is the website for John and Annie Malcolm of JDM Marketing Ltd in Aberdeen, Scotland

Corporate advertisements and advertorials

Working with design agency Hampton Associates, we produced a series of eye-catching business press advertisements for Aberdeen-based chartered accountants Ritson Smith (since merged with Johnston Carmichael to form Scotland’s largest independent accountancy practice).

 

This highly distinctive marketing campaign significantly enhanced Ritson Smith’s presence in the exceedingly competitive local accountancy and corporate finance markets.

 

 

 

Selection of corporate advertisements for Ritson Smith
Various impactful advertisements which were carried in the trade and business press.
Ritson Smith selection of corporate ads.[...]
Adobe Acrobat document [64.9 KB]

Many trade publications welcome advertorial features, where advertisers can supply controlled editorial text and images to accompany traditional display advertisements. This can be a potent marketing combination, combining impactful ads with serious, pre-approved text. 

 

Here is a good example of a two-page advertorial which we produced for Alba Power, an award-winning Scottish company servicing the global industrial gas turbine market.

 

Alba Power two-page advertorial
A potent combination of an arresting main image, powerful copy and a user-friendly summary of the company's capability.
alba power trade ad.pdf
Adobe Acrobat document [433.6 KB]

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