Good writing: it's just the business
By John Malcolm of wordwork
Good writing means good business. Clear, concise documents or web content produce positive business results, from stimulating an idea to committing to a purchase.
As a valuable management tool, good writing makes people more efficient and productive at what they do. For internal company communications, we facilitate:
- Transfer and sharing of knowledge
- Buy-in to management initiatives
- Recognition of company successes
- Influential profiles of key personnel
For communication with external audiences, including customers and key stakeholders, we produce:
- Marketing overviews to demonstrate company capabilities
- Case studies and project profiles
- Targeted news stories and feature articles
- Persuasive and readable web content
At wordwork, we have identified at least five specific benefits of good professional business writing:
1. Establishing your credibility
Important documents such as annual reports, management announcements, job specifications and CVs have their credibility established by clear, accurate writing.
2. Getting to the point
We prune and edit documents to ensure the reader’s attention is held and the message gets across. Less is often more in business writing, giving better results and reducing print/layout costs.
3. Ticking all the right boxes
Press releases, tenders/pre-qualifications, award submissions and many other documents require professional structuring to ensure all key information is readily accessible.
4. Engaging your reader
“Storytelling” is the core activity of content marketing, and we write case studies, project reports and thought-leadership articles with a strong narrative. Business readers are human, and respond to stories of challenges overcome and lessons learned.
5. Getting business results
We write from a B2B marketing background, which is a solid foundation for effective business writing. That means setting goals – what do I want my reader to actually do with this information? – and visualising your target readership.
Once we really “know” your reader, we use the most effective language, tone and format to make sure they respond positively to your marketing messages.
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