Trading as wordwork, John and Annie Malcolm provide writing and editing services to help businesses communicate more effectively with customers, staff, the media and other target readerships.
The combination of new and traditional media means that business readers are bombarded with more information than ever before. wordwork's professional writing and editing services make sure your words hit the mark.
We specialise in writing clear and credible text, generally based on personal interviews. We use well-established writing techniques, including pyramid text structures, strong headlines, 'quotable quotes' and a sense of personality, to build stories which engage with readers.
Writing for websites represents a particular challenge. Most on-line readers are experts at skim-reading, clicking or swiping off the page. wordwork's online text is well-structured, relevant and easily accessible to encourage business readers to access web content, get the message and respond appropriately.